Animo down under
01/01/02 17:33
Australian Commercials
RKA Animation Studios
2002
"We chose Animo five years ago to change our way of working. It gives us much faster turnaround times with all the benefits that digital technology brings to the production process. With Animo, the initial animation drawings are scanned into the computer. Animo allows us to 'paint' the drawings on the computer. The resulting scenes can then be put together - complete with complex camera moves - within the computer. The completed scenes can then be output directly to digital videotape. In this way, Animo enables us to complete projects in-house, saving weeks in production time and a significant amount of money."
Fee MacGregor
RKA is responsible for the recent Kit Kat commercial in which a Tommy Lee Jones-type U.S. Marshal challenges the audience to find the missing fifth Kit Kat finger and win various prizes from Nestle. RKA is also responsible for familiar Nytol, Combantrin, Honey Smacks, Fruit Loops and Corn Flakes commercials airing in Australia.